Jem by Zoya can be best described as a dark red-toned purple base with metallic dark pink highlights and subtle gold duo-chrome flecks.. This shade has it all, bold colour, vampy drama, bright sparkle and a glam rock person.
Color Family - Purple
Finish - Metallic
Intensity - 5 ( 1 = Sheer - 5 = Opaque )
Tone - Cool
See how Zoya insiders wear it on Instagram #zoyajem